Beena kannan biography books
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Beena Kannan: Taking the silk route
Beena Kannan
Age: 59
CEO and lead designer, Seematti
Beena Kannan is no ordinary fashionista.
Beena kannan biography books
The 59-year-old has a very strong grip on the saris—encompassing the entire range from daily wear ones to bridal—that women across Kerala wear. Kannan, the owner of Seematti, one of Kerala’s oldest and largest textile outlets, took over the reins of the 109-year-old company in 2000 and has ensured that it remains relevant to the masses even today.
Seematti has two large stores, in Kottayam and Kochi—each more than 5 lakh square feet—in Kerala.
Seematti’s saris, especially the bridal collection, combine traditional designs with contemporary ones, while also experimenting with materials and weaves. The saris are all the rage in the state, and Seematti’s stores see a footfall of over 10,000 people daily.
Four decades ago, Seematti had over 30 st